Craftsmanship as a bridge across eras
Through textures and tactility of the details, things color life, work on people, and enrich their emotions. Like the uplifting feeling of wearing beautiful kimonos, crafts have a mysterious spirituality that go beyond simple functionality. However, in the 20th century society of mass production, mass consumption and standardization of products, crafts are at a disadvantage as an old and arduous technology.
With the traditional social framework at a crossroad, HOSOO hopes to revive the power of craft through quality goods and rebuild the foundation for humanity. Through crafts, HOSOO’s philosophy is to support people’s lives that go beyond generations and connect the past, present, and the future.